CIM Regional Group in the Midlands

Di Tunney

Di Tunney

Chair

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Di Tunney

Di Tunney

Chair

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Di Tunney FCIM

Di Tunney is the Owner and Founder of Kardia a consultancy providing advice on and support with all aspects of digital marketing and market research.

With over 25 years of experience in consumer and B2B marketing, Di has worked for a broad spectrum of clients such as Boots, General Mills, Asda, GlaxoSmithKline, Dunelm, Speedo and Motorpoint.

Di is a specialist in customer behaviour and in enabling companies to build ‘rapport’ with their customers, whether interacting with them in person or online.

She is a Master Practitioner of NLP (Neuro-Linguistic Programming) and licensed in the use of LAB (Language and Behaviour) Profiling, a tool that provides insights into customers’ buying motivations by studying their ‘language patterns’. This enables her clients to craft their communications in a way that engages customers and positively influences their behaviour.

Alongside running her own business, Di is an Industry Skills Coach at Nottingham Trent University, where she designs and delivers Chartered Institute of Marketing accredited Training Programmes for SMEs in the East Midlands.

Ami Sandhu

Ami Sandhu

Vice Chair - Education

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Ami Sandhu

Ami Sandhu

Vice Chair - Education

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Ami Sandhu MCIM Chartered Marketer

Ami graduated with the CIM Professional Postgraduate Diploma in Marketing last year and currently works as Head of Marketing for a national firm within the premium luxury sector.

Ami has a wealth of knowledge within a number of sectors having worked for many blue chip companies across the UK including Cap Gemini, Virgin, and HFC Bank to name a few. With a very wide ranging skill base Ami also has experience within the not for profit and healthcare industries, having a passion for communication and marketing she has used her skills to make an incredible difference to the organisations/sectors she has worked within. Having developed creative mechanisms to covey difficult messages and transform ways of working.

Successfully implementing numerous marketing strategies and continually looking to develop her teams and remaining at the top of her own development. 

On a personal level she is a very active member in the community, conducting first aid voluntary work on a regular basis in her personal time. Having involvement in several other initiatives Ami supports several charities, is involved in event management, works within the creative industry and provides mentoring for young people.

Jack Hardy

Jack Hardy

Communication Ambassador

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Jack Hardy

Jack Hardy

Communication Ambassador

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Jack Hardy ACIM Chartered Marketer

Jack Hardy is the Chief Marketing Officer at Jam 7, a CIM board member, and an award-winning Chartered Marketer who was the first ACIM member and the youngest to achieve Chartered Marketer status.


With over a decade of experience across B2B technology, CRO and drug discovery services, and global consumer brands, including Blue Prism, Weduc, Sygnature Discovery, Ferrari, and Sky.


At Jam 7, he helps B2B tech brands scale by answering buyer questions better, faster, and more honestly with human-led, AI-powered marketing.

Chrissie Spencer

Chrissie Spencer

Vice Chair - Events

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Chrissie Spencer

Chrissie Spencer

Vice Chair - Events

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Chrissie Spencer FCIM

I help brands grow and people connect through marketing & partnerships. FCIM, Carbon Literate, Mental Health First Aider.

Big on culture, sustainability & good conversations—ideally over coffee (and maybe a book rec!).

Reena Patel

Reena Patel

Vice Chair - Communications

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Reena Patel

Reena Patel

Vice Chair - Communications

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Reena Patel MCIM Chartered Marketer

Reena is the Founder of You and Your Story, a marketing consultancy focused on helping businesses build strong brands.

With over 20 years of experience across multiple industries she has developed a strong understanding of different audiences, commercial environments and the importance of aligning marketing with wider business objectives.

Throughout her career, Reena has benefited from mentorship, and is now committed to giving back to the profession, she currently mentors marketers through the CIM mentoring programme.

In 2018, Reena completed her Level 7 Leadership qualification, since 2023 she has been a Chartered Marketer.

She is also the host of the Marketing Ninja Unleashed podcast designed to make marketing more accessible and effective for business owners and marketers alike.

Lindsey Miller

Lindsey Miller

Events Ambassador

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Lindsey Miller

Lindsey Miller

Events Ambassador

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Lindsey Miller CACIM

Chartered Marketer with 18+ years’ experience across brand, events, communications and digital. Head of Marketing at Centrick, having previously managed marketing strategy across 20+ annual trade shows.

Lindsey has been Events Ambassador since April 2026, organising Midlands events.