CIM Regional Group in the Midlands

Di Tunney FCIM
Di Tunney is the Owner and Founder of Kardia a consultancy providing advice on and support with all aspects of digital marketing and market research.
With over 25 years of experience in consumer and B2B marketing, Di has worked for a broad spectrum of clients such as Boots, General Mills, Asda, GlaxoSmithKline, Dunelm, Speedo and Motorpoint.
Di is a specialist in customer behaviour and in enabling companies to build ‘rapport’ with their customers, whether interacting with them in person or online.
She is a Master Practitioner of NLP (Neuro-Linguistic Programming) and licensed in the use of LAB (Language and Behaviour) Profiling, a tool that provides insights into customers’ buying motivations by studying their ‘language patterns’. This enables her clients to craft their communications in a way that engages customers and positively influences their behaviour.
Alongside running her own business, Di is an Industry Skills Coach at Nottingham Trent University, where she designs and delivers Chartered Institute of Marketing accredited Training Programmes for SMEs in the East Midlands.

Ami Sandhu MCIM Chartered Marketer
Ami graduated with the CIM Professional Postgraduate Diploma in Marketing last year and currently works as Head of Marketing for a national firm within the premium luxury sector.
Ami has a wealth of knowledge within a number of sectors having worked for many blue chip companies across the UK including Cap Gemini, Virgin, and HFC Bank to name a few. With a very wide ranging skill base Ami also has experience within the not for profit and healthcare industries, having a passion for communication and marketing she has used her skills to make an incredible difference to the organisations/sectors she has worked within. Having developed creative mechanisms to covey difficult messages and transform ways of working.
Successfully implementing numerous marketing strategies and continually looking to develop her teams and remaining at the top of her own development.
On a personal level she is a very active member in the community, conducting first aid voluntary work on a regular basis in her personal time. Having involvement in several other initiatives Ami supports several charities, is involved in event management, works within the creative industry and provides mentoring for young people.

Jack Hardy ACIM Chartered Marketer
Jack Hardy has a well-established track record of achieving a return on investment for national and international B2B and B2C brands via marketing.
He attributes this to 3 key factors:
1. Working with cross-functional teams within businesses to ensure marketing is
aligned with business objectives.
2. Continuous professional development, which CIM has heavily contributed to.
3. A vast set of marketing skills due to starting his career in graphic design.
His career now focuses on growth marketing for a range of technology brands in a hands-on consultancy role, in which he leads digital strategy and implements the tactics.
Jack was one of the very first ACIM members to achieve the status of Chartered Marketer and is incredibly passionate about what CIM offers to marketers and the businesses they work with.
Jack joined the CIM Midlands Regional Committee as an Communication Ambassador due to a lack of marketing mentor figures throughout his career, which changed once he joined CIM. He intends to use the position to provide support and guidance to any marketer in a similar position.

Jade Jones ACIM
Jade Jones ACIM has over 5 years commercial experience in both B2C and B2B marketing. She is currently an integral member of the Northern European Marketing team with global digital manufacturer Protolabs; and was instrumental in the project that secured their position as winners of the B2B Marketing Award in Best use of Thought Leadership in 2021.
In her current role, Jade is responsible for driving large integrated campaigns that focus on both demand generation and balanced brand positioning. Meticulous planning and always challenging the process, Jade is a passionate and highly motivated marketer who continues to push the boundaries of traditional marketing practices and MarTech to create efficiencies and new routes to market.
With a first-class honours degree in English Language and Creative & Professional Writing, in 2021 Jade secured her Level 6 CIM in Professional Marketing and gained Chartered Marketer status in 2022. Professional investment is important to Jade to keep up with that latest industry trends to enable her to continually improve, which she advocates to the wider European Marketing Team at Protolabs and others within the community. She is dedicated to the profession and has a passion for mentoring others wishing to take the journey into Marketing as a career.
As CIM Midlands Communications Ambassador, Jade’s role is to keep the community up-to-date with latest marketing news and resources.







