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UX Design is all about creating products that genuinely work for users while also making good business sense. But to get that balance right, UX Research is essential. It helps designers understand what users want and need while also ensuring those insights align with business goals. This article looks at how UX Research can be smoothly integrated into the design process to benefit both users and businesses.

An exciting opportunity is available for a marketing professional to join our Midlands Committee on a voluntary basis. The role of the Committee is to create and deliver a range of activities designed to meet the career development needs of CIM members in the region, as well as enhancing engagement with the wider business community.

To kick off the new year our CIM Midlands Event Ambassador, Danielle Shaw, shares how she got into marketing, her favourite project she's worked on, and her advice for fellow marketers.

SEO is dead… Blah blah blah… We’ve heard it all before. I’m not saying you’re wrong. I’m saying it doesn’t matter! The digital landscape is ever-evolving, and with the rise of artificial intelligence like ChatGPT, there's a new narrative making the rounds.

As we navigate an increasingly AI-driven world it’s becoming increasingly clear that the fundamental principles of marketing still need to remain rooted in human intelligence. Marketing has always revolved around people - both creators and customers. With AI's rapid integration into the marketing sphere, there is a risk, at least in the short term, of technology overshadowing the human touch. However, human intelligence will always be at the core of effective marketing...