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At our recent CIM Social in Nottingham, we had the pleasure of welcoming Ben Wood, Performance Marketing Director and Partner at Hallam, to share his expert perspective on how AI is transforming the search landscape. His presentation explored the tools, trends, and techniques that marketers need to embrace to succeed in an increasingly AI-powered world.

In an ever-evolving social media landscape, is there still a place for organic social media? Joined by industry leader Luan Wise, our recent CIM Social in Birmingham aimed to connect like-minded marketers and discuss how we can unlock our social media engagement in 2025.

As we look toward 2025, the marketing world is approaching a critical crossroads. Traditional advertising is losing its edge, and a new model is rising—one powered not by polished campaigns, but by passionate communities and peer-driven trust. While some may see this as a threat to established marketing norms, others see it as an exciting and necessary evolution.

AI is no longer a futuristic fantasy; it’s actively reshaping influencer marketing in ways we never imagined. From virtual influencers like Lil Miquela to AI-powered celebrity deepfakes, brands are exploring new frontiers in digital engagement. But is this the future we want – or the one we need?

For our February Midlands Spotlight we welcomed Kirsty Hary, Assistant Social Media Manager at Boots UK, to share her path into marketing, her favourite project, and advice for fellow marketers.