News

On World Social Media Day, it’s worth reflecting on how far social media has evolved. What began as a channel for broadcasting updates and growing follower counts has become a space where trust, credibility and community matter more than ever.

This World Marketing Day, we asked experienced marketers to reflect on one lesson they wish they’d learned earlier – not tools or trends, but judgement, confidence and craft that changed their marketing practice and career trajectories.

A stolen KitKat shipment sparked a global pile‑on, showing how speed, humour and brand truth can turn crisis into culture.

The strongest April Fools’ campaigns of 2026 didn’t rely on shock value or tired pranks. Instead, they leaned into the essence of their brands using audience insight to engage with their customers and used humour to entertain.

We explore why storytelling remains central to truly engaging, impactful marketing - and why this matters more than ever in the age of AI-created content.