I am an accomplished, commercially successful B2C and B2B Marketing manager and branding specialist with over 20 years’ experience working both within small and large corporate environments.
Working across a diverse range of industries and audiences has enabled me to gain a significant understanding of, not only the planning and strategy but also the tactical delivery methods, campaign activities and a realistic understanding of the achievable ROI.
I thrive on creating high-quality digital marketing campaigns that deliver strong engagement and response across many high-impact channels, including paid search, social media, display and email. Also, I drive brand identity and improve brand loyalty through awareness campaigns across various channels.
I enjoy building rapport with both clients and colleagues and growing strong working partnerships. I am experienced in cross-functional working with an ability to engage, negotiate with and influence individuals at all levels of an organisation.
My expertise lies in delivering customer-focused, fully integrated brand marketing strategies and campaigns via traditional, digital and social media channels. I endeavour to champion creative excellence in myself and my team at every step. I am an inspiring and inclusive leader, my track record of motivating teams, partner agencies and stakeholders have consistently delivered brilliant results through strategic leadership and a wholehearted passion for delivering great work.
I speak English, Spanish and Catalan, which enables me to build strong relationships with organisations and coordinate teams across multiple locations.
I published my MBA dissertation online, Has Virgin’s brand extension strategy been a success? which was awarded a distinction.
I am an MCIM Member and Chartered Marketer of the Chartered Institute of Marketing. Outside work, I am also passionate about everything related to health, beauty, fitness, yoga, mindfulness and sustainability.