The Board

The CIM South West regional board is made up of marketing professionals with a common goal - to add membership value to our fellow members in the South West.

Brian Doidge

Brian Doidge

Chair

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Brian Doidge

Brian Doidge

Chair

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Brian Doidge DipM MCIM Chartered Marketer

Brian is a double Chartered professional, who is Chair of the South West Regional Board of The Chartered Institute of Marketing. He is also a current member of the CIM's Global Delivery Framework and also feels privileged to serve as a member of the Institute's Learning Advisory Group. In addition to Chartered Manager and Chartered Marketer status, Brian is extremely proud of his Fellowships from the Chartered Management Institute and the Institute of Leadership and Management. He is also a Masters of Arts and has Post Graduate qualifications in Management and Marketing, as well as a formal teaching qualification.

Brian is happiest though, when he is drawing upon his experiences to help fellow professionals to manifest their own aspirations and is often very moved by the notes of gratitude he receives, which in itself he feels, makes all the hard work very worthwhile. Brian's contributions have been recognised by a number of awards over the years, but he is particularly proud of his Outstanding Contribution Award from the Chartered Management Institute.

Carolyn Daw

Carolyn Daw

Vice Chair

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Carolyn Daw

Carolyn Daw

Vice Chair

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Carolyn Daw DipM MCIM Chartered Marketer

Carolyn is a marketing communications specialist within professional services and B2B sectors. She has over 25 years’ experience planning, implementing and delivering communications’ strategies.

A marketing graduate, her career began in the media, before moving to advertising and direct marketing agencies. She stared her own business in the mid-nineties, combining both PR and marketing services for professional service and predominantly B2B clients.

Carolyn joined CIM in the early nineties and was one of the first cohort of members to become Chartered Marketers in 1998. She became involved with her local branch, and subsequently CIM in the South West about 15 years ago. She is passionate about supporting professional marketers across the region through skill development and knowledge share, and promoting the value of professional marketing disciplines to SMEs to drive growth and achieve business objectives.

Sarah Patten

Sarah Patten

Vice Chair - Partnerships

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Sarah Patten

Sarah Patten

Vice Chair - Partnerships

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Sarah Patten MCIM

Sarah is Head of Marketing and Communications for the Kingswood Foundation, an independent boarding and day school in the city of Bath. The School has a Prep and Senior School, a brand new purpose built nursery, as well as a busy commercial department. The school recently built on its existing international partnerships in 26 countries with the introduction of a new school in China.

Her responsibilities include creating marketing, digital and content strategies for the various audiences, both nationally and internationally. Building partnerships and managing sponsorships with various sports clubs, Mid-Somerset Festival, and Bath Festivals is also part of her role. Sarah has worked in education for close to 20 years in various roles within the state sector, higher education and for the last seven years in the independent sector.

She enjoys the diverse nature of working in a school environment where each day brings something new. Her interests are in digital marketing and being able to deliver a personalised service for prospective parents as well as brand management. Sarah has a Post Graduate Degree in Education, BA (Hons) in Business Management and a Professional Diploma in Digital Marketing.

As Vice Chair (Partnerships), Sarah is looking forward to working across the South West to build partnerships and enhance relationships and hopes to bring her existing experience to the role.

Adam Jones

Adam Jones

Tourism Ambassador

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Adam Jones

Adam Jones

Tourism Ambassador

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Adam Jones MCIM Chartered Marketer

Adam is Marketing Manager for Aerospace Bristol, a new £19m industrial heritage museum that boasts the last Concorde ever to fly as its stunning centrepiece. His responsibilities include devising and implementing the marketing strategy for the museum’s upcoming launch, establishing and continuously developing Aerospace Bristol's brand identity, and leading the marketing team in raising awareness among a wide variety of audiences.

Adam has a keen interest in all aspects of tourism marketing and a particular enthusiasm for educational visitor attractions and STEM learning. He originally trained as an engineer, graduating with a BEng in Mechanical Engineering from the University of Bristol, and began his career in tourism marketing at the At-Bristol science centre. He also holds an MA in Journalism from the University of the West of England, a CIM Professional Diploma in Marketing, and is currently working towards Chartered Marketer status.

As Tourism Ambassador, Adam is keen to share information and advice and build networks that will help to strengthen marketing across the South West: supporting tourism marketers in their careers, promoting the role of marketing within tourist organisations, and championing the fantastic visitor experiences our region has to offer.

Claire Sweet

Claire Sweet

Student and Education Ambassador

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Claire Sweet

Claire Sweet

Student and Education Ambassador

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Claire Sweet ACIM

After studying Arts Management at De Montfort University, Claire became interested in media and communications and spent a short time as a journalist before working in communications and then moving into marketing.

Claire has more than eight years’ experience in marketing, during which time she has completed both the CIM Level 4 and Level 6 qualifications and currently is working towards her Chartered Marketer status, whilst working full time.

Throughout her time at Screwfix, Claire has worked in various marketing roles including as the Local Marketing Manager, overseeing the launch of new stores and trade counter marketing initiatives, and the Key Promotions and B2B Marketing Manager.

Claire then took on the challenge of being the Global Brand Manager for Triton Tools at Powerbox International.

Recently, Claire moved to Cheltenham and is now thoroughly enjoying her role as an Associate Channel Manager for Kohler Mira Ltd.

With a passion for continual learning, Claire is excited to be part of the team as the Student Ambassador and meeting new students as well as giving advice to those who are currently studying.

Gerry Vincent

Gerry Vincent

Senior Marketer Ambassador

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Gerry Vincent

Gerry Vincent

Senior Marketer Ambassador

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Gerry Vincent FCIM

Gerry is a marketing communications director who has worked in both FTSE 100 companies and brand consultancies for companies operating in the UK and global market sectors. She’s currently communications director for Leader Communications, a fully integrated marketing agency up in Stratford upon Avon, with a large portfolio of national and international clients. She works mainly on B2B campaigns across engineering and manufacturing, distribution, sustainable building, corporate governance and professional training.

She’s a passionate, life-long learner (as you can see!). She’s a Fellow of the CIM and was awarded the Association of Business Leaders Executive Diploma in Digital Business (Distinction) where she focused on strategy development, data leverage, story-telling, customer journey mapping and innovation.

She holds Google's Post-Graduate Certificate in Digital Marketing and the IoD's Diploma in Company Direction.

As the senior marketer ambassador, she’s here to listen, to understand our members’ needs, and then to help them respond to the challenges of meeting customers’ expectations in a fast-moving, ever-changing marketing environment.

Helen Christopher

Helen Christopher

B2B Ambassador

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Helen Christopher

Helen Christopher

B2B Ambassador

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Helen Christopher FCIM Chartered Marketer

Helen is an internationally experienced B2B marketing leader, she is Global Marketing Manager at Verisk.

Helen operates at a senior level having gained considerable experience in forming local and regional strategy and setting SMART marketing objectives. She draws on her digital (including social media) and offline communications, event management, PR, direct marketing and research skills to form part of her business solutions.

Developing rapport with customers, stakeholders and work colleagues at all levels comes naturally and delivering successful business outcomes is always Helen's focus. These are aspects Helen has been able to combine through the CIM Meet a Mentor Programme that matches experienced marketers with emerging talent. Helen is a CIM regional ambassador for the B2B industry.

Janice Rae

Janice Rae

SME (and agencies) Ambassador

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Janice Rae

Janice Rae

SME (and agencies) Ambassador

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Janice Rae FCIM

Since joining a London agency back in 1987, Janice has worked agency side for nearly thirty years across B2B, B2C and Employer Branding with clients globally such as Sky, NYSE, Waitrose and IBM.

Whilst her focus was on supporting agencies to achieve commercial success, Janice now works closely with them to inspire and effect positive change to maximise productivity and the bottom line. Outside of work and family, Janice also works with charities to support with strategy and marketing.

Her role with the CIM Board is to support Smaller Businesses and freelance Marketers to reach their potential and expand their knowledge with the latest insights into core marketing competencies. As a Fellow of the CIM Janice is passionate about the learning opportunities available to keep Marketers knowledge relevant in a constantly changing and growing landscape.

Kath Dawson

Kath Dawson

Digital Communications Ambassador

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Kath Dawson

Kath Dawson

Digital Communications Ambassador

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Kath Dawson FCIM

Kath had a successful career in higher education administration before completing an MBA at Exeter and moving into marketing. After two years living and working in Florida she returned to the UK where, with her husband, she grew a digital marketing agency from 2 to 50 people and almost £2m turnover before selling the agency in 2015. There was no formal training in digital marketing in 2003, so Kath committed to a path of continuous professional development and self improvement. This approach helped to ensure the business successfully evolved in a competitive and turbulent industry.

Kath now runs Digital Academy Collective, a Bristol-based consultancy working with in-house marketing teams who lack a depth of knowledge in digital marketing. She helps them develop and implement effective online strategies and upskill their teams through bespoke training. Kath is also a Part-time Marketing Director with The Marketing Centre.

As Digital Communications Ambassador, Kath is looking to raise awareness of how the CIM can help support and develop marketing skills within businesses who rely on marketing expertise in their staff. Many agency staff in particular have no formal marketing training or access to CPD and are not aware of the benefits the CIM offers.

Outside of work Kath is a volunteer and Trustee for her local Mencap charity and is learning to sail!

Matt Smith

Matt Smith

Development Ambassador

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Matt Smith

Matt Smith

Development Ambassador

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Matt Smith MCIM Chartered Marketer

Matt is a Chartered Marketer, with over 10 years’ experience in Marketing. He has a diverse background, having worked in a number of different industries including the education, training, and charity sectors.

After initially starting out in more of a Business Development facing role, Matt chose to pursue a career in Marketing and studied the CIM Level 4 and Level 6 qualifications – which mirrored his career progression at the time. He is an advocate of ongoing personal and professional development, and is committed to continually enhancing his knowledge and understanding of the latest marketing trends and innovations.

As Marketing Manager for agil8, a leading provider of Agile training and consulting services across the UK, Matt applies his B2C and B2B marketing capabilities – combining all forms of digital marketing with traditional/offline methods – to reach new and existing audiences.

Sally Hallum

Sally Hallum

PR Ambassador

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Sally Hallum

Sally Hallum

PR Ambassador

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Sally Hallum MCIM

Sally Hallum is a successful professional marketing specialist who lives a happy and fulfilled life in Dorset. She balances her roles with working within successful organisations as well as running her own small property business and being involved with organisations/charities in a Non Exec/Voluntary capacity. Some of the organisations that have been within Sally’s marketing mix are, Ultra Electronics Energy, The New Forest District Council, The Royal Horticultural Society and the stately home, Loseley Park.

You’ll find Sally to be fun, confident and self-disciplined. She shows a flexible and conscience approach in both her business life and her personal life, in fact you will find her to be an approachable people-person.

Although Sally was raised in the South West, in her early 20s she took a year out sailing around Scandinavia on a 55’ catamaran, which then led her to working in London when she returned to the UK – missing her home town of Bournemouth, she moved back 20 years later. When Sally’s not working, you’ll find her at the theatre, the cinema, an open-air concert or even the ballroom!

Philip Preston

Philip Preston

Volunteer Partnerships Manager

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Philip Preston

Philip Preston

Volunteer Partnerships Manager

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Philip Preston DipM FCIM

Phil is a Fellow of The Chartered Institute of Marketing, a Chartered Marketer and holds diplomas in Marketing, Direct Marketing and the CAM Diploma in Digital Marketing. He is responsible for raising the profile of the CIM among members and the wider marketing and business community across the East of England and Greater London.

After leaving school at 16, Phil went to college to train to become an Accountant – there he saw the light and switched to studying marketing with the CIM. The rest is history… Consequently, he is now a strategic marketer with over 20 years’ experience in a range of senior marketing positions.

Previously he was Director of Marketing at Archant Norfolk, part of Archant Group Ltd, one of the leading regional media companies in the UK. Phil was responsible for the marketing and sales of Archant Norfolk’s newspaper, web and magazine titles. In addition, he controlled the company’s market research and database marketing activities. He specialises in New Product Development, Marketing Strategy and Market Research as well as integrated marketing communications.

In his spare time he likes to bob around the Mediterranean on a huge cruise ship visiting exotic locations. Cruising also gives him the opportunity to practice his ballroom dancing skills.