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In a thought-provoking event, Paul Skinner, Founder of MarketingKind, highlighted the increasing polarisation in society and its impact on both politics and business. He explained that polarisation, amplified by social media algorithms, thrives on driving division rather than fostering compromise. These algorithms prioritise engagement by pushing content that sparks emotional reactions, often leading to more divisive conversations.

The recent Resilient Marketing event emphasised the critical role of collaboration between marketing and data teams in driving impactful campaigns. Their talk highlighted how aligning these two functions not only enhances marketing effectiveness but also fosters resilience, adaptability, and innovation within organisations.

Spotlight on Host Marisa Crimlis-Brown: A Decade of Marketing Expertise! Marisa Crimlis-Brown, Senior Client Strategist at Hull-based agency 43 Clicks North, brings over a decade of experience in marketing, communications, and creative strategy. Her work spans industries such as government, financial services, and pharmaceuticals, along with stints at the University of Cambridge and BBC Radio Cambridgeshire.

Spotlight on Danielle Lee: Transforming Brands with Creative Innovation! As Director of Brand & Marketing at Metro Bank, Danielle Lee has over two decades of experience driving success through creativity and strategic insight. She has transformed marketing functions for established brands and emerging challengers across the UK and Australia. At Metro Bank, she shapes brand identity and develops customer-centric strategies that align with goals, keeping the bank competitive in a fast-paced market

Spotlight on Steve Dobson: Pioneering Brand Protection at The Trademark Helpline! With five years of transformative leadership, Steve Dobson has established The Trademark Helpline as a trusted partner for SMEs navigating trademark protection. Having supported over 5,000 brands, Steve's commitment to simplifying the complexities of intellectual property (IP) is unmatched. His streamlined, 3-step process—Search, Register, Protect—ensures businesses secure their valuable assets before investing in