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Influencer Marketing – UEA Marketing Club Event

Posted on: 19/11/18 | South-East

Positivity… authenticity… relatability… these are just some of words being thrown around when describing the new generation of YouTube influencers. It was this looming trend that had dragged many students and practitioners to the University of East Anglia to hear industry expert Ian Shepard, speak about the ever-growing presence of influencers in the modern marketing world.