CIM awards South West marketers with digital badges to highlight achievements and support career progression

The Chartered Institute of Marketing (CIM) has launched a digital badge scheme to help marketers to show their level of qualification, experience and seniority.

CIM members and the wider marketing community can use the digital badges across social media, email signatures and personal websites to reflect their association with CIM and their achievements in the marketing industry.

The scheme will benefit both individuals and businesses in the South West by providing an easily identifiable way to recognise marketing talent and commitment to CPD. Marketers will be able to display badges showing successful completion of CIM qualifications or training courses as well as if they are a Fellow or have Chartered status.

The digital badges will also allow HR teams, recruiters and hiring marketing professionals to check credentials, certifications and learning outcomes online, by clicking ‘see credential’ in the licenses & certifications section of a LinkedIn profile.

The launch coincides with new research from recruitment firm Hays showing that 67% of marketing employers plan to hire in 2021 and 60% of marketing professionals plan to move jobs this year. CIM hopes that its new digital badges will support both marketers seeking new roles and businesses looking to recruit marketers. The launch will enable CIM members and the wider marketing community to develop digital CVs quickly, highlighting key qualifications and a commitment to CPD.

For the launch CIM has prioritised its members introducing 10 digital membership badges first, with qualification and training set to follow in the near future, providing marketers of all levels with the means to differentiate themselves or their businesses on platforms like LinkedIn.

Commenting on the launch, Brian Doidge, CIM South West chair, said: “I welcome this as a very succinct, high quality way of demonstrating how seriously we take our professionalism and professional standing. It allows our professional progression to be highlighted and celebrated, and demonstrates at a glance that we are proud to be part of the world's largest professional body for marketing.

“Furthermore, it provides verifiable proof of our level of professional competency and acts as a visible reminder of the positive value of appropriate endorsement within our very competitive landscape.”

Marketers in the South West will have complete control over their badges, which are securely stored online in each member’s account, allowing them to be shared via social media or downloaded to verify achievements instantly.

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