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What did a CIM qualification ever do for us?

Posted on: 17/07/20 | South-West

It is often, not until several years after our completion of a CIM qualification, that we are able to objectively reflect upon on how relevant and useful this particular endeavour turned out to be.


We know from experience that the first response of many businesses in a recession is to cut marketing spend. This “batten down the hatches” approach is perhaps an understandable reaction when businesses are anticipating that sales and revenue will drop. But is it wise?