Found 50 articles | Showing page 4 of 10
Posted on: 11/03/21 | South-West
In this article, Brian Doidge discusses the role of innovation in modern marketing and offers up some advice to those marketers who wish to grasp the nettle of innovation to enhance their competitive advantage.
READ MOREPosted on: 10/03/21 | South-West
In a world of overt promotion, digital obsession and our need to monitor the costs and benefits of our activities, it’s a fair question isn’t it? Is indirect marketing even a thing at all?
READ MOREPosted on: 09/03/21 | South-West
What’s happening on our region in three short updates
READ MOREPosted on: 08/03/21 | South-West
To celebrate International Women’s Day, we spoke to the ladies of the SW Board of the CIM to find out what made them want to volunteer and join the board…
READ MOREPosted on: 08/03/21 | South-West
Collaboration, along with other behaviours such as commercial awareness and financial literacy for example, is now formally recognised as one of the nine key behaviours that we as marketing professionals need to be able to demonstrate, in order to do our jobs efficiently and effectively and in turn contribute to the achievement of our business goals.
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