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Today marks World Book Day and, to celebrate, we asked some of the CIM South West’s board members to share their favourite books…

Because the media loves a hero and a simple story, the “hero” in most business turnaround stories always seems to be the person who swings the axe, cuts the headcount and brings costs back in line with revenue. Job done, the organisation still exists, and everyone can move on to the next story.

When we sadly lost Mike, it was almost inevitable that the local marketing community, would quickly come together to consider a range of appropriate ways to commemorate a man, who was loved and respected in equal measure.

Whether you were entering a supermarket or a restaurant, the local doctor’s surgery or a coffee shop, you had to scan the code with your smartphone in order to leave a trace on the NHS Track and Trace app so you could be contacted had you been in an area with someone who had tested positive for Covid.

When we gathered for the 2018 Mike Warne Event at Bournemouth University, the day before the famous Beast from the East arrived, little could we have imagined that one of the main contributors to that evenings success, would be graduating posthumously before the end of the year.