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We know from experience that the first response of many businesses in a recession is to cut marketing spend. This “batten down the hatches” approach is perhaps an understandable reaction when businesses are anticipating that sales and revenue will drop. But is it wise?

Claire Sweet is a student ambassador for CIM South West. The title of my blog is ‘Why I chose marketing as a career’…but actually I think it chose me. Sometimes paths just happen and you end in a career that you love and a job that is rewarding.

Tunde Awe, Vice Chair, CIM South West Regional Board, explores how marketing effectiveness usually focuses on returns on marketing investment, but there is a case to also look at marketing effectiveness from the perspective of wrong investments averted

The tourism industry is among the sectors hit hardest by the outbreak of Covid-19. As the country stays home, visitor attractions, hotels, travel providers, events companies and catering businesses have had to close, with no certainty around when - or even if - their customers will be able to return. Adam explores how the sector is responding.

Claire Sweet's piece about kindness and isolation really hits home in this new world we find ourselves in. She shares tips on how establishing a daily routine can make all the difference.