Join Dr Simon Kelly, co-author of Standout Marketing: How to differentiate your organisation in a sea of sameness, to discover the five key competencies marketing leaders need to stand out.
Through in depth research the authors discovered that many organisations said the same things to prospective customers, leaving customers swimming in a 'sea of sameness' making choice difficult and leading to lost sales. Through their research the authors unearthed the five key competencies marketing leaders need to help them stand out.
Speaker:- Dr Simon Kelly
Simon is a lecturer in Marketing and Sales at York Management School and co-author of two books: Standout Marketing: How to differentiate your organisation in a sea of sameness and Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions.
A 'pracademic', Simon has over 35 years' experience in the ICT industry in Customer Service, Sales, and Marketing. He is Chief Executive Officer of Cohesion Marketing Services and Principal at Shake Marketing. Focusing primarily on B2B technology markets, he helps organisations grow business through cohesive marketing and sales.