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EIGHT MIDLANDS STUDENTS SHORTLISTED FOR NATIONWIDE MARKETING COMPETITION.

  • Teams from three Midlands universities are among the top ten shortlisted for The Chartered Institute of Marketing’s ‘The Pitch’ competition
  • Student teams are challenged to raise awareness of the partnership Boots has with The Prince’s Trust, in a creative way, that brings to life the expertise and ‘behind the scenes’ support for young people.
  • £1,500 cash prize (shared amongst the team), one-year complimentary CIM membership and named the ‘Marketers of the Future’ available for winners of the competition

Three teams from universities in the Midlands are among the ten shortlisted for the final round of The Chartered Institute of Marketing’s (CIM) prestigious student competition, The Pitch.

Now in its eleventh year, The Pitch sees students from leading UK and international universities compete to respond to a live client brief. The competition is sponsored this year by the UK’s leading health and beauty retailer, Boots, with teams challenged to raise awareness of the partnership Boots has with The Prince’s Trust, in a creative way that brings to life the expertise and ‘behind the scenes’ support for young people.

The shortlist will be narrowed down to three teams and the winning team will be announced at a virtual live final on Friday, 18 March 2022. The overall winning student team will be named CIM’s ‘Marketers of the Future’. They will also receive a one-year complimentary CIM membership and a £1,500 cash prize (to be shared amongst the team).

Discussing the competition Pete Markey, Chief Marketing Officer at Boots UK said: “It’s been brilliant to receive entries from across the UK and internationally, and to see the high level of interest from young marketers keen to respond to our brief and putting their marketing skills to the test. We’re grateful to everyone who submitted and look forward to seeing the students present their ideas in the final.”

The university teams shortlisted in this year’s The Pitch competition include:

  • Birmingham City University, Team BCUseful
  • Bournemouth University, Team M&G
  • DeMontfort University, Team NG
  • University of Strathclyde, Team Powerpuff Pitchers
  • The University of Sheffield & Sheffield Hallam University, Team SSS-team
  • Tunku Abdul Rahman University College, Team TARUC yyds
  • Tunku Abdul Rahman University College, Team Musketeers
  • London South Bank University, Team The ARK
  • University of Liverpool, Team The Three Marketeers
  • University of Wolverhampton, Team Unapologetic Marketers

Team ‘BCUseful’ from Birmingham City University is made up of students Kyle Palmer, Fergus Puddy and Marta Selga. Going head-to-head with them is rival Midlands teams, team ‘NG’, made up of Ashley Mika Ng and Jordan Ng from De Montfort University and team ‘Unapologetic Marketers’, made up of Samira Abdullahi, Bruna Ianicelli, Gioan Peloumpi from the University of Wolverhampton.

Gemma Butler, Marketing Director at CIM, said: “The last few years have provided challenges for young people’s careers, so it’s inspiring to see the breadth of talent in the applicants - not just in the UK but across the globe, with two international marketing student teams making the shortlist for the first time.

“With the competition taking place virtually for the second year in a row, the students will need to draw upon their communication and presentation skills more than ever before. We’re very much looking forward to meeting the finalists and watching them bring their ideas to life.”

Discussing their team’s shortlist, Marta Selga said: “It surprised us that our idea could actually end up pushing us towards being one of the 10 finalists and have the opportunity to take part in the live final; when we entered, we thought it would be a great way to challenge ourselves and use our degree towards something that employers would appreciate. After all the challenges we faced when preparing for our submission, we are so proud of the work we have created. Now, we look forward to the finals.”

Mika Ng added: “We feel incredibly honored to have been shortlisted. The Pitch provided an opportunity for us to put what we've learnt into practice and demonstrate our understanding of the real world and the needs of clients. Above all, it is based on our shared belief in Boot's business commitment to giving back to society by informing customers about the breadth of their association with the Prince's Trust, and our desire to contribute to the cause. Winning the competition will provide a significant boost to our academics and personal ambitions.”

Jessica Rolph and Hannah Napier were students studying BA Hons in Marketing and Advertising Management at Leeds Beckett University when they entered the Pitch last year with fellow student, Georgina Tordoff, studying BA Hons in Marketing Management.

Discussing her experience, Rolph commented: “Since winning the competition back in March 2021, I was so grateful to have the title of ‘Marketers of the future’ under my belt. It really helped in job interviews showing how I had done something beyond my degree. Employers were really interested in the fact I had taken part and had been so successful which really boosted my confidence. I am really pleased to now be working with Estée Lauder Companies, in a marketing position.”

ENDS

Notes to editors:

About CIM:

For over 100 years, CIM has supported the marketing sector. With over 20,000 members in more than 100 countries, CIM strives for business leaders and opinion formers to recognise the positive contribution professional marketing can bring to their organisations, the economy and wider society. We support, develop and represent marketers, organisations and the profession all over the world. Our ability to award Chartered Marketer status recognises a marketer’s commitment to staying current and abiding by a professional Code of Conduct. While our diverse range of training courses and world-renowned qualifications enable modern marketers to thrive in their roles and deliver long-term success for businesses. Find out more about CIM by visiting www.cim.co.uk

For more information on The Pitch, please view here: https://www.cim.co.uk/events/the-pitch/students/ 

 

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