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London CIM member and Oxford graduate, Carly Price, is Head of Marketing at digital marketing agency Croud. Having started her working life at Oxfordshire County Council, we asked Carly how she made the transition to a global, business-to-business digital agency, and we discovered what lights up her day.

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At our latest Soft Skills Workshop, Emma Zangs will help you learn how to enjoy giving presentations, meetings, networking, and even job interviews. Emma uses a conscious movement-based method of choreography, yoga, somatic and performance techniques to show individuals and teams how to improve their communication skills.

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Guides: digital resources free to members

Posted on: 07/06/18 | London

Have you tried the range of free resources designed to support CIM members? From planning templates to webinars and e-books, it’s worth a look. Simply log into your MyCIM account and select services from the dashboard to see which helps you the best.

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Digital: Honda uses data to fine-tune content

Posted on: 07/06/18 | London

In the past, car dealerships played a vital role in determining which car hit the right rational and emotional cues for buyers. But today, by the time a customer visits a car dealership or two they have reached the end of a 2-3 month buying process and have already selected the car they want. At this stage the dealership visit is simply a validation of a decision that’s already been made.

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“People have had enough of experts,” asserted Conservative Government Minister Michael Gove in the run-up to the EU Referendum. Granted he wasn’t talking about marketers, but leading figures in British institutions from the CBI and NHS to the TUC.

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