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Spotlight on...Chris Slack

Posted on: 22/06/23 | South-West and Channel Islands

Find out more about the CIM South West and Channel Islands Communications Ambassador

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The Art of SEO: How to Identify Keywords

Posted on: 07/06/23 | Midlands

As a marketer, our processes inevitably evolve in line with SEO best practices and individual client needs. However, certain fundamental steps remain consistent across different scenarios, although the way in which you approach them will vary. In this article, Jack Hardy our CIM Midlands Educational Ambassador discusses a process he uses for identifying the best keywords for high-performing SEO campaigns.

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Success in SEO is determined by many factors before you even start to look at the technicalities of the specialism. What is the average CLV? At what rate does the sales team win/lose a deal? How many deals do you need to close to make SEO profitable for your business each month? All key questions you need to answer and in this article, Jack Hardy our CIM Midlands Education Ambassador reveals how!

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