The brandgym: a practical workout for growing brands in a digital ageby David Taylor is CIM’s book of the month for November. It’s a refreshingly simple, practical guide to boosting brand and business performance in a digital age.

This new and updated edition 'reboots' the whole brand vision to action process, to be fit for purpose in today's digital age, and is illustrated with inside stories from brand leaders such as Snapchat, Airbnb, Burberry, Dove, Lego and many others. Leaders from these companies share their tips and tricks for success, and warn you of the traps to avoid, while the programme of 11 Workouts is packed with practical tools and tips to raise your game in key areas including insight, brand positioning, innovation and internal engagement.

Order your copy from the CIM bookshop and save £2.00 on the list price of £17.99.