Over 30 tourism marketers gathered in Launceston in October for three fascinating presentations and discussions on how tourism and leisure marketers are meeting current, and can prepare for future marketing challenges.
Marketing Manager at Aerospace Bristol and CIM’s South West Tourism Ambassador, Adam Jones (pictured top left), provided an enthralling first-hand account on preparing the launch of the new £19millon industrial heritage museum, that had taken place just two days earlier.
The new industrial heritage museum boasts the last Concorde ever to fly as its stunning centre piece. Adam explained how they were able to capitalise on the arrival of this iconic aircraft and how they developed the brand and promotional strategy across multiple media channels.
Following an overview of the new GDPR regulations coming into force in May 2018 by Maureen Wincott, (pictured mid-left) CIM Network Manager, Charlotte Somers, (pictured bottom right) Head of Marketing and Communications at Hall For Cornwall gave a fascinating insight into how Hall For Cornwall, the county’s largest performance venue playing to audiences of 180,000 annually, is preparing its data operations to meet the new GDPR regulations. Charlotte inspired many by discussing the process they had developed from creating an organisation-wide steering group and a data audit that recorded every bit of data flowing in and out.. Charlotte went onto explain how they are currently creating action points to update all governance, policies and procedures across the organisation, but they are aware its very much a constantly evolving journey.
Alastair Banks (pictured bottom left), director at Exeter based Optix Solutions, is an accomplished digital marketer and international speaker. He gave an overview of where digital marketing disciplines are heading, and in particular an insight into ‘Millennials’ channel usage. His presentation was full of useful tips and actionable insights to help marketers review their digital marketing strategies and ensure they are spending their time and money in the right place.
The evening was compared by Susan Smith (pictured top right), Cornwall College marketing tutor and agency owner, Susan chaired a very engaged audience and panel discussion that included invited guests; Strategic marketing advisor, Martin Williams and Hannah Bullock, marketing manager at Eden Project.
Brian Doidge (pictured left), Chair of CIM South West Regional Board commented; "It was good to see such a positive attendance at this very purposeful and relevant event, which very much rooted in the practicalities of professional marketing, applicable to the tourism sector. Although there was also much that could be used by those responsible for delivering a range of projects within the wider business community. We very much look forward to organising more events in Cornwall and in partnership with Cornwall College".
The event was kindly hosted at the Business Space by CCB, part of Cornwall College Group.