- The convergence of PR and marketing
Pictured: left to right, Richard Storey, CIM member and Chris Lawrance, Manging Director JBP.
Fourteen marketers and PR professionals met at the offices of JBP in Bristol on 7 June to discuss the convergence of marketing and PR disciplines with the rise of content, social media and influencer marketing.
The event, organised by CIM member, Richard Storey and hosted by JBP Managing Director Chris Lawrance, stimulated a healthy discussion on the role PR and where it sat within a rapidly changing marketing framework.
Pictured: left to right, CIM South West regional board members, Chair Brian Doidge, Maggie Robinson and Kath Dawson at the JBP event.
The specific skill set and the role of professional PR's within the marketing mix was acknowledged. It was widely agreed the important factor was that the communication was relevant and authentic. And, that target audiences were properly segmented for those communications, whether journalists or social media users.
The next senior marketers discussion is on recruitment, skills and employability. It is being hosted by Hays Marketing on 27 June.