Instagram has become a vital tool for marketers to create visual narratives. CIM’s book of the month, Instagram for Business for Dummies, by Jennifer Herman, Eric Butow and Corey Walkershows you how to use the app to connect with your audience in a meaningful way.

Instagram is the photo and video-sharing app used by millions across the globe. More than just a social platform for users to share their experiences with family and friends, it's become a vital tool for business owners and marketers to create visual narratives about what makes them, and their products, different from everything else that's out there.

Instagram For Business For Dummies shows you how to use the app to showcase your products and offer a unique insider's view of your brand. Perfect for Instagram newbies or those who want to spruce up an existing account, this book helps you set up a powerful business profile, compose successful posts, and tell your story to the world.

• Install the app, set up your account, and track analytics
• Upload your photos and videos, and expand your reach with hashtags
• Use Instagram Stories and live video
• Create paid ads to reach your target audience

Instagram For Business For Dummies will help you learn to use Instagram to connect with users in a fresh and relevant way - and instantly get ahead of the competition. During February you can order the book for £16.19 (List price £17.99) from the CIM Bookshop.