Event presentations

Over 30 digital marketers attended the Keeping Social Media Honest, Legal and Effective event in Bristol on 27 November 2014.

Five speakers from CIM, Advertising Standards Authority (ASA), Bristol Business School, University of the West of England, Actionable Insights and the Met Office delivered fascinating presentations into how you can maintain the integrity and improve the effectiveness of your social media campaigns. See the full afternoon's agenda here.

ASA - Keeping Social Compliant: Advertising, Regulation and Social Media
Links are available here Keeping Social Compliant

Understanding Consumer Behaviour and how Consumers Interact with Social Media
Tom Bowden-Green, senior lecturer in marketing, Bristol Business School, UWE.
Click for full presentation.

Met Office – Building a Social Brand
Anna Slingo, social media manager, Met Office.
Full presentation: Building a Social brand

Measuring what Matters
Roger Jones, digital strategy consultant, Actionable Insight.
View a synopsis including all the links of Roger's presentation.

Keeping Social Honest – Who Trusts your Brand online?
Steve Woolley, external affairs manager, CIM.

Steve shared the findings from a unique piece of research conducted by CIM, on consumers’ attitudes to brands behaviour on social media. Further information can be found at www.keepsocialhonest.com