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How to Embrace Complex Change

Posted on: 13/12/18 | South-West

As we come to the end of the year, Brexit remains top of mind for many marketers and the business community at large. The more I contemplate probable outcomes, both in the Parliament and for the business community at large, the more I appreciate the complexity of Brexit’s implication for marketers and the good work we do for our respective businesses.


In an operating environment that seems to be more and more scrambled and less and less than certain, it is not uncommon for people to question the role that we in marketing can play in helping businesses to manifest tangible and meaningful success. There can be little doubt that marketing is definitely developing and is developing rapidly and in many ways demonstrating a preparedness for the challenges currently being presented, as well as those that are clearly emerging.


Plymouth University held their annual Marketing Careers Conference on Wednesday 14th November supported by the Chartered Institute of Marketing. Adam Jones and Claire Sweet from the South West CIM Board were thrilled to be able to join the University to talk about their roles and their career journeys.