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Following on from CIM's launch of 50 North East Marketing Greats earlier in the year, they invite you to meet Claire Riley, Director of Communications and Corporate Affairs atNorthumbria Healthcare.

The initiative aims to develop and retain marketing talent in the North East region.  Diane Earles, Network Manager for CIM, explains "Through the 'Marketing Greats' we want to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing.  Each 'Marketing Great' is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region".  She continued, "Developing our original 'Great North East Brands' initiative, which ran for a number of years, 'Marketing Greats' provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketers located in the North East.

Like Claire Riley, who has worked in health care for ten years.  Her role covers all aspects of communications, marketing and engagement, both internal and external, from PR and stakeholder relationships to campaigning and income generation.  Claire said, "Working within a health organisation is an extremely rewarding career and you feel part of something that is influencing so many lives positively". 

The 50 'North East Marketing Greats' profiles can be found at www.cim.co.uk/NEmarketinggreats