CIM has today announced it will be supporting the marketingSHOWCASE event when it comes to Newcastle on 14 March.

Following a successful roadshow of events last year, marketingSHOWCASE will be touring the UK once again with one-day events where business owners and marketers can find new marketing suppliers whilst learning from industry experts who can help better their campaigns and projects. With an informal exhibition and a series of 30 minute educational seminars, it will provide advice and guidance on how to market businesses better.

Veronica Swindale will be delivering a seminar on behalf of CIM and their Gosforth based Accredited Study Centre, nesma, on ‘Measuring marketing effectiveness’ which will offer help and useful tips for organisations in informing strategy and measuring performance. Veronica commented, “Peter Drucker famously said, ‘you can’t manage what you can’t measure’, so this topic should be high on every attendee’s agenda.” CIM and nesma will also have a joint stand at the event where visitors can find out more about how they can help their business and marketing career.

marketingSHOWCASE will be held at St James’s Park between 10:00 and 14:00. For more information and FREE tickets go to www.mktgshowcase.co.uk/