As CIM nears the end of its 50 North East Marketing Greats, they invite you to meet Dave Hudson who is Director of Student Recruitment and Marketing for Teesside University.

The initiative aims to develop and retain marketing talent in the North East region.  Diane Earles, Network Manager for CIM, explains "Through the 'Marketing Greats' we want to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing.  Each 'Marketing Great' is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region."  She continued, "Developing our original 'Great North East Brands' initiative, which ran for a number of years, 'Marketing Greats' provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketers located in the North East." 

Like Dave Hudson, who originally wanted to be a dentist.  He explained, "I did a week's work experience and realised that it wasn't for me!"  His marketing career started off in the private sector and then moved into further and higher education.  Each year Dave's department employs three graduate interns to work across the teams and offers many work placements and volunteering opportunities for Teesside University students and graduates."  Hopefully they aren't put off!

The 50 'North East Marketing Greats' profiles can be found at www.cim.co.uk/NEmarketinggreats