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Following on from CIM’s launch of 50 North East Marketing Greats earlier in the year, they invite you to meet Julia Hankin, who is the Marketing and Communications Director at the International Centre for Life.

The initiative aims to develop and retain marketing talent in the North East region. Diane Earles, Network Manager for CIM, explains “‘Through the ‘Marketing Greats’ we want to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing. Each ‘Marketing Great’ is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region.” She continued, “Developing our original ‘Great North East Brands’ initiative, which ran for a number of years, ‘Marketing Greats’ provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketers located in the North East.”

Like Julia Hankin, who says she is ‘an accidental marketer’. She joined the International Centre for Life in 2007, before which she had held several marketing positions. This all started in her graduate trainee programme, where her first stop in the company was the marketing department and she stayed. Julia said, “I went on to study for marketing and PR qualifications in my own time. Combining study with on-the-job experience was a rewarding, if exhausting, experience.”

The 50 ‘North East Marketing Greats’ profiles can be found at www.cim.co.uk/NEmarketinggreats