- ABCD of the North East workforce
Following on from CIM’s launch of 50 North East Marketing Greats earlier in the year, they invite you to meet Bryan Crennell, who is Business Development Director at Newcastle-based printing and packaging firm, Elanders UK.
The initiative aims to develop and retain marketing talent in the North East region. Diane Earles, Network Manager for CIM, explains “‘Through the ‘Marketing Greats’ we want to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing. Each ‘Marketing Great’ is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region.” She continued, “Developing our original ‘Great North East Brands’ initiative, which ran for a number of years, ‘Marketing Greats’ provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketers located in the North East.”
Like Bryan Crennell, who has over 23 years marketing experience gained in a variety of roles at home and abroad, and his favourite thing about the North East is as easy as ABCD. He explained, “The Ablity, Belief, Commitment and Determination of the North East workforce to succeed. Having travelled the world many times over in my last role I always mentioned where I live, grew up, went to school and it’s amazing how many people recognise our great qualities for hard work, superb sense of humour and of course our unique accent!”
The 50 ‘North East Marketing Greats’ profiles can be found at www.cim.co.uk/NEmarketinggreats