- Outstanding Presentations at Second Creative Marketing Seminar
Our second creative marketing seminar, Robots or Humans?, was held in Birmingham on 26 October and included some outstanding thought proving presentations.
The speakers from the worlds of media, marketing, technology and creativity all presented their thoughts on automated technology and Artificial Intelligence, asking if robots were capable of creativity and if they would be capable of making jobs in the creative industry redundant in the future.
Whilst there were some amazing examples of how AI is being used creativity in the film, music and advertising industries, the overwhelming conclusion was that automated technology is best used to take away large number crunching administrative tasks, leaving the creatives free to add the ideas and the strategy.
The line-up of speakers was very well received by the audience and a lively Q&A session completed the morning.
Nick Oppenheimer, CIM Ambassador for creative, digital and technology said: “We are grateful to all our speakers and delighted that we secured some of the very best practitioners in this field.
“The presentations provided a fascinating insight into the latest advancements in programmatic media, AI, predictive modelling, virtual worlds, robots and gamification. This is a huge topic that is very popular and one that we will certainly return to again.”
Speakers included; Kristina Dimitrova, researcher & writer, Contagious; Ringo Moss, digital strategist, McCann Birmingham; Ruepal Aijula, managing partner, UM media agency; Andy McNab, VP International Holding Companies, Rocket Fuel and Richard Summers, owner, Crowdcat.
Carry on the conversation as this is a topic that we will return to soon. Connect with us via Twitter, (#CIMcreativity) and our CIM Community group on LinkedIn for more reviews and updates on future events.