Luan Wise led another sell-out CIM Midlands workshop on February 21, reinforcing the value of content marketing and instilling in delegates the confidence to generate their own engaging content.

At the three-hour event, held at Birmingham City University, Luan explained how putting in place the requisite resources, deciding what to create and achieving a return on investment are the key challenges to successful content marketing. She also made it clear that, by creating and distributing valuable, relevant and consistent content, it is possible to attract and retain clearly defined audiences and, ultimately, to drive profitable customer action. 
 
During the highly interactive session Luan, who is a Chartered Marketer with 15 years’ experience and an award-winning author, worked with delegates to assess different types of content, such as written, visual, audio, video and interactive materials.  She also discussed techniques to attract more followers and boost engagement in specific industries and highlighted how influencers can help companies to reach their target audiences quicker.

CIM Midlands representative Toni Kostanic said: “Luan’s session was an eye-opener in that it reinforced how marketers can use good content to achieve fundamentals, such as raising awareness and building trust, as well as more challenging goals such as thought leadership.

“She helped delegates to appreciate that in essence, successful content marketing is about giving your audiences access to what they want in all the places they are searching for it.”

We are looking to schedule more of these popular workshops with Luan Wise during the year, so please let us know if you are interested in attending a future event. Contact the Network Support Team by calling +44(0)1628 427340 or emailing cim.events@cim.co.uk