Members from the Midlands region got to grips with the fundamentals of content marketing on December 6, when they attended another excellent workshop by social media and marketing expert Luan Wise.

During the three-hour event, held at the Holiday Inn Express Northampton, Luan addressed the different types of content marketing, their respective benefits and the challenges involved in getting it right.

The highly interactive session enabled delegates to understand how content marketing fits into the customer journey as they put learning into practice by working on a content calendar.

Sue Hollingshead, CIM volunteer for the region, commented: "Luan is a well-respected author and one of CIM’s regular presenters and this was another highly successful event with many delegates travelling from outside the region to hear what she had to say. 

“Delegates appreciated Luan’s in-depth knowledge on content marketing and got involved from the outset, asking questions and posing theories which were debated around the room, adding superb value to the session."

In view of the interest in these events, we have booked Luan Wise to host two further workshops in 2018. The next Content Marketing Fundamentals event is at Birmingham City University on February 21 and Luan will be returning to the Holiday Inn Express Northampton to run a Social Media for B2B session on March 7. Demand for these events is sure to be high, so we suggest you book your place now, click here for more information.