News

BrightonSEO has long been helping search marketers meet, learn, and do their jobs a little better. And the September 2023 conference was no different. Jack Hardy our Education Ambassador visited this year for the first time and came away very impressed. This is his review of a truly inspiring event!

In this article, CIM Midlands Communications Ambassador, Gemma Smith, explores the key steps marketers can take to lead their business in creating a Net Zero roadmap.

In a recent Hays survey 62% of professionals would rather work a four-day week in the office than five days hybrid, but how does this state reflect the Marketing industry?

MQLs (Marketing Qualified Leads) are leads that have shown a higher level of interest and engagement with our business and are often acquired through content marketing, digital advertising, email campaigns, and other inbound marketing strategies. In this article Jack Hardy, our CIM Midlands Education Ambassador shares some valuable insights into the role of MQLs and how marketers can help to generate them!

As a marketer, our processes inevitably evolve in line with SEO best practices and individual client needs. However, certain fundamental steps remain consistent across different scenarios, although the way in which you approach them will vary. In this article, Jack Hardy our CIM Midlands Educational Ambassador discusses a process he uses for identifying the best keywords for high-performing SEO campaigns.