Best end of year marketing reports

It’s that time of year again with many organisations having their say on the major trends that shaped the passing year and sharing predictions for what might be on the horizon.

So, what are the best reports to look out for? Which will offer the best insights and ideas to help you navigate your marketing planning for the year ahead?

To help, we’ve rounded up some of the marketing insight and trend reports out there.

1. Edelman’s Trust Barometer

Now in it’s 22nd year, the Edelman Trust Barometer provides an overview of social indicators of trust for business, media, NGOs and government. Based on the views of more than 36,000 respondents around the world, the survey insights sets out the major themes and agenda for the coming year.

https://www.edelman.com/trust/2022-trust-barometer

2. Ogilvy’s Business and Growth Trends

Change is constant but how can brands take key actions to help them navigate uncertain times? Ogilvy’s annual Business and Growth Trends report brings together major trends, insights and analysis and key business growth opportunities to help readers make sense of the change ahead.

https://www.ogilvy.com/ideas/business-growth-trends-2022

3. Global State of Digital Report by Hootsuite

Bringing you insights from all things digital: What’s next for social media? What’s the future of search? Where next for e-commerce? Catch the must-know data and analysis across digital marketing to help navigate the year ahead.

https://www.hootsuite.com/en-gb/hootsuites-social-impact-annual-report

4. Social Media Examiner’s Social Media Report

What does the future look like for social media? From most used platforms to social advertising trends, this report brings you key insights about social media to help you build a forward-looking digital marketing strategy.

https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2022/

5. Gartner’s State of Marketing Budgets

Get insight into the top trends and concerns of CMOS and marketing leaders. From channel investments to prioritisation of marketing spend, this report gives you insights into the minds of CMOs.

https://www.gartner.co.uk/en/marketing/research/annual-cmo-spend-survey-research

Found a report that isn’t on our list? Share your go-to marketing trends and insights reports with us by joining the conversation on social - join our LinkedIn group.

This article was written by Annabel Elliott-Browning, Global Marketing and Communications Lead at Arup and Vice Chair Communications for the CIM London Committee. Find out more about the CIM London Committee members here.