- Technique: learn from Happen’s brand innovation
Technique: learn from Happen’s brand innovation
To successfully innovate you need to clearly map out the customer journey, highlight unmet consumer needs, gaps and opportunities in your market. Leading brand and innovation agency Happen do this by using a series of proven innovation techniques and proprietary IP that can be tuned and contextualised for each business. At this latest CIM/LSBU Marketing Club event you will learn some of the secrets and practice some of the techniques of successful brand and product innovation.
Successful brand and product innovation
30 April 2018, 18:00 to 20:30
London South Bank University
Elephant & Castle, Borough, Lambeth North
Book your place
This event is one of a series of events being held at the London South Bank University by the newly formed CIM/LSBU marketing club. The aim of the club is to give practicing marketers an opportunity to take some time-out, challenge thinking, learn new skills and share experiences with the next generation of marketing talent.
CPD category: Brand
CPD duration: 1.5 hours
The evening’s events
19:00 Food refreshments and networking
Happen is a global innovation agency that enables ambitious brands in the highly crowded and competitive FMCG, Retail and OTC markets to grow businesses through innovation. Since the business stated in 2007, the innovations Happen has helped to define and launch have generated well over $4bn in incremental revenue.
Inspiration and innovation resources
Product innovation in action
Last year Clearscore.com won the CIM Marketing Excellence Award for New Product Innovation. See the case study.
Browse the bookshop
Discover the latest words of wisdom on marketing innovation, at the CIM bookshop.
Training in product innovation
The next, one-day, CIM ‘Introduction to Product Development’ courses take place on 16 April and15 August 2018. Check out the details.
See the free Marketing Expert guides
Login to MyCIM and access the topic guide: ‘Product Management – developing new products’.