New: social ads and creativity at marketing clubs

Some descriptionSome descriptionRun jointly by CIM and universities, the Marketing Clubs introduced this year provide an opportunity for London marketers to learn new skills, challenge their thinking and share experiences with the next generation of marketing talent. Two new clubs hold their inaugural events this month. The London College of Fashion (part of University of the Arts) plays host to marketers and students on 20 November. Then a week later, the London South Bank University launches its marketing club on 27 November.

Social advertising at London College of Fashion

With over 60% growth in spend on paid social media in the first quarter of 2017, its becoming essential for marketers to understand the impact of social advertising. During this CIM/London College of Fashion Marketing Club, we’ll focus on the two major social media platforms – Facebook and Instagram – and explore the different targeting and creative options available.

CPD category: Digital integration
Duration: 1.5 hours

When and where

20 November 2017, 18:00 to 20:30

London College of Fashion
272 High Holborn

Some descriptionSome description Holborn, Chancery Lane

Your speakers

Mazen Hussain, Director of Paid Media & Creative, Croud. Maz has been working in the digital marketing sector for more than ten years, and now heads up Croud's paid media division, which incorporates social, display and programmatic advertising. Prior to joining Croud, Maz held positions at Annalect, OMD and The Search Works.

Matt Storrie, Performance Media Manager. A marketing graduate, Matt has been working in digital marketing for over three years. As Performance Media Manager at Croud, Matt manages social advertising campaigns for clients including Victoria's Secret, FitFlop and Moss Bros.

Reserve your seat

Using a variety of examples and case-studies, we’ll cover what considerations should be made when launching a campaign, as well as how to measure performance and understand the impact on wider marketing activities.

Member: £10; Studying member: £10; Student: £10; Non-member: £20

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How to think like your creative agency at London South Bank University

Creative problem solving is not just brainstorming, most good ideas are a result of a team spending time trying to solve a specific problem or issue.Our sector group for Creative Communications co-host this Marketing Club event with the London South Bank University to explore how to think more creatively.

CPD category: Brand
Duration: 1.5

Date and place

27November 2017, 18:00 to 20:30 Room K806

London South Bank University
Keyworth Building
Keyworth Street

Some descriptionSome description Elephant & Castle, Lambeth North, Borough

Your speaker

Ian Cole is the founder of Close To Water Digital - a digital design agency that accelerates business growth. With over 15 years’ experience delivering creative campaigns and strategies for brands including Euro Tunnel, The Cabinet Office and Camp America, Ian knows how to push creatively the boundaries of corporate brand guidelines to get his clients’ campaigns to stand out from the crowd without breaking the bank.  

Book your seat

During this session, we’ll explore how you might think more creatively and some techniques for solving creative problems, drawing from the perspective of a creative agency.

Member: £10; Studying member: £10; Student: £10; Non-member: £20

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