Leadership: senior marketers get with the programme
Following extensive global, employer-led research the CIM Marketing Leadership Programme has been developed to respond to industry and individual needs within the profession. Undertaken across a range of sectors and organisational sizes, this research identified the skills and competencies required to fully develop a marketing professional into an advocate for leading change. If you are an experienced marketer working at a strategic or management level and want to take your career to the next level, this qualification could be the right choice for you.
The programme’s core purpose is to develop the ability to facilitate change in the workplace. With this in mind, assessments are designed to reflect real leadership challenges in your own organisation. Successful completion of these assignments, in turn leads to achieving this qualification.
Future leaders take note
James Lee, Director of Marketing and Communications for the Glass and Glazing Federation and CIM Professional Marketing Ambassador for London believes leadership development is crucial:
“The next generation of dynamic marketing leaders need a unique set of skills to lead and succeed in our increasingly complex, fragmented and fast-changing world. This programme enables senior marketers to grasp the possibilities through a series of ‘live’ leadership challenges.”
Owen Tebbutt, Head of Marketing at IBM Global Business Services UK & Ireland was one of those industry leaders involved in developing the programme. He explains how the qualification supports leadership:
“This programme represents a step-change in providing senior marketers with the knowledge, skills and confidence they'll need to thrive - not only in relation to modern marketing challenges such as personalisation, digital and data - but also around building the fundamental business and strategic skills which marketers need to prosper in forward thinking, customer orientated organisations across all sectors.”
Monique Eisenberg, Marketing Manager at Wilder Coe and volunteer member of the CIM Learning Advisory Group puts forward the clear benefits for business and individuals.
“Modern forward-thinking organisations will find that this qualification equips their marketing professionals with the means to strategically develop the business beyond the realms of traditional marketing. As the highest level of qualification that the CIM offers, it is a mark of qualify and distinction that cannot be gained elsewhere.”
Who is eligible?
The CIM marketing leadership programme has been designed for senior UK marketers who meet a combination of the following criteria:
- Level 6 qualification held or a Bachelor's or Master’s degree
- Career progression evident – past, present and future
- Experience working at marketing management level
- Scope of current role is sufficient to allow engagement with assessment tasks
- IELTS 6.5 and above
Programme structure
The Marketing Leadership Programme is a modular qualification allowing for maximum flexibility. Each module can be achieved as a distinct, self-contained award which can be built up to attain the full qualification. The modules can be approached in any order.
There are mandatory modules on Contemporary Challenges and Leading Change, together with elective modules. Participants can choose between the Consultancy or Managing Business Growth modules.
Tell me more
See course details and download a brochure.
To discuss this qualification, call or email qualifications@cim.co.uk