Career: develop your collaborative marketing prowess

The success of affiliate marketing starts with a well-planned programme. Get it right and you can boost web sales, generate leads and improve online brand reach, while avoiding the many pitfalls that can befall the unprepared. In our fifth event in the Professional Marketer Series we explore collaboration as a marketing strategy with expert speakers providing practical guidance. 

In our first session, CIM Course Director, Graham Hansell, offers a guide on how to work with partners to develop a successful performance marketing strategy.

Whilst our second session looks at how a well-designed virtual and physical environment can encourage and inspire collaborative working.

Affiliate Marketing and Collaboration

22 March 2017, 18:00 to 21:00

Westminster Business School
University of Westminster
35 Marylebone Road
London
NW1 5LS

CPD category: Partnership marketing
Duration: 1.5 hours

Introducing Graham Hansell, Sitelynx

Our first speaker, Graham Hansell is Founder and Managing Director of Sitelynx. Graham has built a reputation as a leading authority on the planning, implementing and future direction of search and social marketing. His long-standing philosophy to ‘profit by being found’ and methodology of planning across Owned, Paid and Earned media delivers a swift return on investment for his clients. Graham is a CIM Course Director, running courses on Digital, Email, Social Media and Search Marketing.

Reserve your place on 22 March

Both before and after the presentations you will have an opportunity to meet and network with other professional marketers. Food and refreshments are included in the price.

Member: £18; Studying member: £12; Student: £12; Non-member: £24

Step up your marketing professionalism 

This event is part of our Professional Marketer Series designed to support marketers aspiring to reach the highest level of our profession. Each event is designed to enhance the skills and behaviours that form the basis of the CIM’s Professional Marketing Competencies and enable professional marketers to contribute fully towards the achievement of business goals. Attending these events will help you to build your knowledge, competence and authority as a professional marketer and contribute significantly to your Continuing Professional Development and gaining or maintaining Chartered Marketer status.

Affiliate marketing training

If you’re inspired by our evening event, you can learn more from Graham at the one-day introductory training workshop on Affiliate Marketing. Courses take place in London in April, July and October 2017. The course costs £575 for non-members. CIM members qualify for a 10% discount at £517.50. This price includes tuition and course materials and excludes VAT.