Future: after 2016’s surprises, what’s next?

The theme of our third Professional Marketer Series event for 2016-17 is likely to be top-of-mind right now. What will the landscape for domestic and global marketing look like post-Brexit and over the coming four years of the Trump administration and how will the seismic shifts affecting western society impact the future of the UK?

Paul Flatters, CEO of thought leadership, insight and foresight analysts the Trajectory Partnership will provide some commentary and facilitate a lively panel ‘discussion’.

Professional Marketer Series 
Brexit, Trump…whatever next?

25 January 2017, 18:00 to 21:00

Westminster Business School
University of Westminster
35 Marylebone Road
London
NW1 5LS

CPD category: Core - Insights
Duration: 1.5 hours 

  Baker Street

About Paul Flatters

Paul Flatters is the Founder and CEO of Trajectory Partnership. He has over 20 years’ experience advising clients on the strategic implications of social and economic change. His career has also included roles as Head of Research for BBC News and Director of Research for Which? Consumers Association. At Trajectory, his clients include Bacardi, BBC, Big Lottery Fund, General Medical Council, Heineken, O2, Royal London, VisitEngland and Waitrose. Paul is a regular conference speaker and commentator. He has written for the FT and Harvard Business Review and presented BBC Radio 4's Four Thought. Paul was previously CEO of the Future Foundation and a Director of The Henley Centre for Forecasting.

You can read Paul's latest blog ‘Brexit, Trump and the rest of 2016 explained in one chart’ here.

Meet panel member Paul Hitchens

Paul Hitchens is a founding partner of Verve Brand and is responsible for consultancy, training and brand coaching. He is a Chartered Marketer and Course Director with the Chartered Institute of Marketing and has written and presents the Branding Masterclass, Brand Identity and Brand Touchpoints courses. Paul is also the author of three guidebooks on branding; 'Brand Management in A Week', 'Successful Brand Management - In A Week' and 'Create the Perfect Brand - Teach Yourself'. Paul is frequently interviewed for TV and radio and is a guest contributor for newspapers and business journals. Paul previously worked for Wolff Olins on the General Motors (GM) brands of Vauxhall, Saab, Opel and North American Vehicles.

Other panellists will be announced soon.

Book your seat

Events in this series are designed to enhance both the marketing skills and management capabilities of marketers aspiring to reach the highest level of our profession.

Member: £18; Studying member: £12; Student: £12; Non-member: £24

Food and refreshments are included in the price.

Attending all eight or multiple events in the Professional Marketer Series will help you to build your knowledge, competence and authority as a professional marketer and contribute significantly to your Continuing Professional Development and gaining or maintaining Chartered Marketer status.