Two views on our seventh Professional Marketer event

On 12 May we held our seventh event in the Professional Marketer Series tackling the essential technical marketing skill of ‘managing reputation’ and the behavioural capability of ‘taking responsibility’. These are competencies that comprise the skills of a successful marketer, as explained in the CIM Professional Marketing Standards©. London marketers, Mieke Stones and Eileen Donaghey were at the event. As CIM’s official event bloggers in London, they’ve given their perspectives on this event.

Reputation is a matter of trust

Mieke looked at the first presentation on the topic of reputation. She’s reviewed the content and pulled together eight interesting takeaways for marketers.

“Nick Barrow opened CIM’s latest event on Reputation and Responsibility at the London College of Fashion. And as soon as Nick dived into the heavy data sets and explanation, I was immediately enthralled.

Nick Barrow is Managing Director of Edelman’s Corporate Reputation team and essentially his role is to work with companies to build trust in their brands. As he presented Edelman’s Trust Barometer Global Report for 2016 — the audience was given a 30 minute inside experience on the topic of brand trust globally. Never before at CIM’s events have I felt truly privileged to see these recent findings first hand.”

You can take a look at Mieke’s full report on her blog: Will a robot take my job? Excel my Marketing career or face losing my job to computerisation — my journey so far.

Read the event review: Let your thoughts go global.

Taking responsibility through volunteering

Eileen reports on the second presentation from Steve Revill who spoke about the behavioural trait of ‘responsibility. In her review Eileen highlights Steve’s advice that engaging with your employees is good for business with the profound thought – if employees don’t care there is no point.

“Now when people mention the word ‘responsibility’ relating to an organisation, the types of things that usually spring to mind (well mine) is the idea of helping the environment, local community and an all-round philanthropic approach.

At the Reputation and responsibility CIM seminar, Steve Revill from Unlimited Perspective talked about how volunteering is good for your company, community and for you. Using a case study of the Prince’s Trust he demonstrated how this can be done for each.”

You can read Eileen’s review, on her blog: Step by step - how to get ahead in marketing.

See the report: Responsibility, CSR and law firms