Discover the secrets of monitoring and influencing
At our final event in the Professional Marketer Series this year, you can discover more about monitoring and influencing with our speakers Rob Welsby and Jenny Burns. If you’re worried that this popular series is coming to an end, don’t be, as the we will start the whole series again in the Autumn.
Book your place
16 June 2016, 18:00 to 21:00
Westminster Business School
University of Westminster
35 Marylebone Road
London
NW1 5LS
Both before and after the presentations you will have an opportunity to meet and network with other professional marketers. Food and refreshments are included in the price.
Member: £18; Studying member: £12; Student: £12; Non-member: £24
This is a CPD category 10 event.
Baker Street
Session one
In our first session we’ll take a look at why a data-led approach to digital strategy and campaign measurement has to be reflected across technical and content-based SEO, PPC, Conversion Optimisation, Paid Social, Social and Digital PR.
Session two
Our second session explores different strategies and techniques to help you hone your influencing skills and power of persuasion.
About Rob Welsby
As Director of Search and Insight at the award winning strategic marketing agency Further, Rob’s role is to understand client’s business and objectives, then to translate these into an effective search marketing strategy with a focus on delivering real-world, bottom-line results. He is a self-confessed digital marketing addict with a background in technical SEO, PPC and CRO.
About Jenny Burns
Jenny is the Chair of iNGO Basic Needs. She is a passionate and energetic Brand and Communications expert with more than 20 years’ experience. In 2014 she was named PR Week’s Communications Personality of the decade. Jenny was recently appointed as the Director of Brand and Customer Experience at Just Retirement who over the past 11 years have provided more than 250,000 retirees with better retirements. Before this role, Jenny spent 5 years at RSA Insurance as the Group Communications, Brand and Social Media Director. Jenny started her career at the well-known High Street retailer, WHSmith. She’s also held senior leadership and communications positions at Barclays, Centrica British Gas, HBOS and Telefonica O2. Over the years she’s become a positive disrupter; leading the way in making transformational and innovative changes in well established businesses.
Eight technical skills
At each event in the Professional Marketer Series, we tackle one of the eight essential, technical skills for marketers, as outlined in the CIM Professional Marketing Standards©. In addition, we also cover one or more of the behaviours that marketing professionals need to master, to fully contribute to their organisation’s goals. Attending these events contributes towards Continuing Professional Development (CPD), as well as, gaining or maintaining Chartered Marketer status.