Event seven: reputation and responsibility
Reputation and responsibility are the dual topics of the seventh event in our Professional Marketer Series, on 12 May 2016. Reputation is built on trust so in our first session Nick Barron, Managing Director of Edelman's Corporate Reputation team, will look at the role of trust from a business perspective and society at large by revealing key findings from the 2016 Edelman Trust Barometer. He will explain how integrity, engagement, products and services, purpose and operations all contribute to building trust and their effect on buying behaviour for consumers and businesses alike.
Our second session looks at responsibility from a personal perspective. Strategic marketing specialist, Steve Revill, will highlight the benefits of volunteering and its place in contributing to personal development and growth, both for the individual and their organisation. Using The Prince’s Trust as a case study, Steve will share a number of practical, implementable insights for anyone interested in personal or organisational development.
Professional Marketer Series
Reputation and responsibility
12 May 2016 from 18:00 to 21:00
London College of Fashion
University of Arts
20 John Princes Street
London
W1G 0BJ
Member: £18; Studying member: £12; Student: £12; Non-member: £24
Oxford Circus
Nick Barron, Edelman
As Managing Director of Edelman London’s Corporate Reputation team, Nick Barron leads a team of 80 strategic communications specialists, working with leading companies and high-profile organisations to build trust in their brands. He has advised clients ranging from Unilever and Microsoft to Manchester City FC and The New York Times.
Nick co-founded experiential business Homemade London and set up a hyperlocal website for his London neighbourhood, which he has been editing for eight years with no sign of an exit strategy. He is a member of Council for Goldsmiths, University of London and provides pro-bono support to International Crisis Group.
Steve Revill, Unlimited Perspective
Steve is a strategic marketing, business development and employee engagement specialist with a 20-year client-side and consulting career in a wide range of sectors including technology, financial services and professional services. Through his consultancy practice, Unlimited Perspective, Steve helps clients in the UK and internationally to communicate with their people, prospects and communities. He is a CIM Chartered Marketer and Fellow
Eight technical skills
Each event in the Professional Marketer Series, tackles one of the eight essential, technical skills for marketers, as outlined in the CIM Professional Marketing Standards©. In tandem with this technical know-how each event also addresses one or more of the behaviours that marketing professionals need to master, to fully contribute to their organisation’s goals.
Attending these events contributes towards Continuing Professional Development (CPD), as well as, gaining or maintaining Chartered Marketer status.