London marketers report on Professional Marketer Series
In September we invited applications from London members for two roles as official bloggers for the new Professional Marketers Series of events. Several members stepped forward to audition for the role. It’s been impressive to see local members active on social media and willing to volunteer to support fellow marketers in the capital. Thank you to everyone who participated. We’re delighted to announce that Mieke Evans from Sport London and Eileen Donaghey from Anthony Gold Solicitors have been selected as the official Professional Marketer Series bloggers. Both marketers offer a refreshing perspective, and will give you their insights and impressions as the series unfolds, posting on dedicated blogs on publishing platform ‘Medium’, Youtube and twitter.
Follow their blogs
Whether you can make it to the events in the series or not you’ll find their reports enlightening.
- If you attend each event their posts will offer an alternative view of the event, to either cement or challenge your own views, as well as being a useful reminder of important information.
- If you’re unable to make some of the dates, you’ll be able to gain an overview of what you’ve missed as the series progresses.
Roundup: digital capability and collaboration 22 October
The first event in the series focused on technical digital skills and collaborative behaviour. Attendees were provided with a case study of how social media and other digital channels were used by the political parties to win hearts and minds during the General Election campaign. Next, we considered, internal marketing and how to convert the cynics within your business or organisation to collaborators and advocates. Find out what happened. Read Eileen and Mieke’s takeaways.
Meet Mieke Evans, committed to marketing skills development
Mieke is the Marketing and Communications Manager for London Sport. When considering the future world of work, much has been said about how many of today’s jobs will replaced by robots in the future. Mieke believes that by continued development of professional marketing skills marketers will never be replaced by machines.
You’ll find her online here:
Twitter: @Mieke_LDNsport
Review of digital capability from 22 October
“It’s not about us it’s about them”
Roundup of collaboration from 22 October
“Am I less productive than ever before?”
Meet Eileen Donaghey, a beacon for young marketing
Eileen is the Communications Executive at Anthony Gold Solicitors. She has a particular interest in supporting young marketers, and beyond this, reaching out to all marketers as ours is such an innovative discipline that’s forever young.
You’ll find her online here:
Blog: Step by step how to get ahead in marketing
Twitter: @ayoungmarketer
Meet Eileen on her Youtube video
Read her post on the Professional Marketer Series
Digital takeaways from 22 October
“Using social media to get to the right audience”
Collaboration lessons from 22 October
About the Professional Marketer Series
The series runs from October 2015 to June 2016 with eight events designed to enhance both the technical skills and management capabilities of marketers aspiring to reach the highest level of our profession. These skills and capabilities form the basis of the CIM’s Professional Marketing Standards©. By attending all eight or multiple events, you can build your knowledge and authority as a professional marketer. This will contribute towards your continuing professional development, and help you to gain or retain Chartered Marketer status.