Get emotional, 26 February – book now

Presented by Anthony Tasgal, this event spotlights new theories and insights from Behavioural Economics which upset a lot of the safe and tired assumptions from marketing and sales.

Tas, as he is best known, has been writing, speaking and training on consumer decision-making, the brain, emotions and the unconscious for 15 years. As well as being an active ad planner for clients such as the Bahamas Tourism Office and Fred. Olsen, he is a university lecturer and cinema trustee (so a genuine client), and practices what he preaches.

His presentation will be followed by a behaviour change case study from Emily Robinson, Deputy Chief Executive at Alcohol Concern who will talk about the charity’s innovative Dry January campaign.

Why emotion trumps reason - Theories and insights from Behavioural Economics

26 February 2015 from 18:00 to 21:00
Westminster Business School
University of Westminster
35 Marylebone Road
London
NW1 5LS

Members: £18; Studying members: £12; Students: £12; Non-members: £24

Come along to this event and understand the dynamics of logic and emotion in buyer behaviour through Behavioural Economics.

This is a CPD category 10 event, accredited for 1.5 hours CPD.