The Chartered Institute of Marketing (CIM) announces today that six leading experts from the forefront of Ireland's growing marketing industry have been appointed to a new-look, Ambassador-led board to help drive activities in Ireland.

Each newly appointed Ambassador brings with them a different area of marketing expertise - with a focus on leading teams on education, food and drink, construction and digital sectors. The move will see CIM Ireland grow the number of chartered marketers in the region, whilst providing a greater level of support to members.

One of the longest serving current board members, Nicola McCleery, who currently also holds the title of Head of Marketing at Danske Bank, will drive awareness and the dissemination of information relating to the Chartered Marketer Standards. CIM is the only organisation in the world with the ability to award Chartered Marketer status.

Nicola, who has won five CIM Ireland Marketing Awards, explains why she has chosen to volunteer as an Ambassador: The Chartered Institute of Marketing has been there for me throughout my career and is a community I get so much from. Becoming chartered in 2012 is a personal commitment and signal to others that I hold myself accountable for maintaining the core and technical standards of a professional marketer, enabling me to compete with the challenges of working in the fast-moving marketing sector.

Over the past year CIM has supported me in improving my knowledge of the new data protection legislation, new market research opportunities and of course, the challenge of pitching my skills against others via the Ireland Marketing Awards. I have been involved in CIM's ˜Get on in Marketing sessions, focused on those starting out on their education and charteredjourney, and I look forward to more events and campaigns supporting people on their professional marketing journey. Ultimately marketing is about creating and developing new business opportunities and good marketing is good business an outcome I also feel passionately about. I look forward to giving more back to an organisation that has supported me over ten years," concluded McCleery.


Dr Lisa Harkness is currently CIM Ireland's Vice Chair. In the coming months, the team will grow further with the appointment of a Chair, a student Ambassador, two further Vice Chairs and a representative from the Republic of Ireland. The team will also recruit new Ambassador roles to represent the growing number of CIM Fellows in the region. Alongside Ambassador roles there is also the chance for people interested in marketing, but not necessary members, to volunteer for project teams.

The board will offer strategic input and operational support to CIM Ireland Network Manager, Carol Magill FCIM.

Discussing appointments, Carol Magill, CIM Ireland Network Manager, said: The Ambassadors are the region's brightest marketing professionals, so I'm delighted to have them on board, bringing their wealth of marketing knowledge and experience to CIM Ireland, its members and wider business community. By appointing experts from all sectors and disciplines from PR to product marketing and academia to analytics - were able to fully represent Ireland's thriving marketing community. This will allow us to build a more relevant and superior CIM experience for marketers and businesses here.

CIM Ireland Ambassadors 

Food and Drink Sectoral Ambassador - Stephen Allen FCIM Currently, Chief Commercial Officer at Bawnbua Foods Stephen is a CIM Fellow and Chartered Marketer. He has over 20 years food marketing experience and has had a connection with the CIM since 1998.


Education Ambassador - Peter Craven MCIM

Peter Craven has been a Member of the CIM since 2011 and currently runs his own video marketing, consultancy and training business, BlueSky Video Marketing. He has 20 years marketing experience in the retail, distribution, manufacturing and engineering sectors with a specific focus on export marketing in the last decade. 

Education Ambassador (Public Sector)- Eileen Curry MCIM

Eileen is a Chartered Marketer, with a CIM Professional Postgraduate Diploma in Marketing, Level 7 (Masters).  During her 28 year career to date, she has held strategic Marketing posts in the private, public and voluntary sectors in Northern Ireland.  Eileen joined the Northern Ireland Civil Service in 2003, where she took up responsibility for Marketing and Design for the Environment & Heritage Service and then for the Department of the Environment.   Since 2015, Eileen has been working closely with the Digital Transformation Service team in the Department of Finance.   

Education Ambassador - Kathryn Pyper MCIM

Kathryn has over 12 years experience working within the digital industries in Northern Ireland. Her career spans all digital marketing mediums from search marketing to content marketing. She has a strategic and visionary approach to digital marketing ensuring full integration with traditional marketing techniques. Kathryn is a digital strategy consultant working in Belfast and Dublin.

Chartered Ambassador - Nicola McCleery MCIM Chartered Marketer 

Presently Head of Marketing at Danske Bank, Nicola has a proven track record in B2C and B2B marketing in both the FMCG and the Financial Services industry spanning 18 years. Nicola is a Chartered Marketer and has a Diploma in Marketing.

Construction Sectoral Ambassador- Alastair Chambers MCIM

Currently the Marketing and Business Development Executive at McCue Crafted Fit, Alastair, has 10 years of marketing and management experience in the retail sector and more recently the construction sector. A member of the CIM for 9 years, he has continually developed his professional qualifications to ensure that he has the requisite detailed knowledge to promote both McCue and the construction sector across the UK, Ireland and Europe.

Dr Lisa Harkness - Vice Chair

Dr. Lisa Harkness (MCIM) is a Lecturer in Marketing and course director at Ulster University's Business School. Lisa obtained an Undergraduate Honours Degree in Business with Computing before progressing to Doctoral Research at Ulster University, focusing on town and city centre place making. Lisa began lecturing in 2014. After a period working in industry as a Knowledge Transfer Associate with Menarys Retail.